9/24/2023 0 Comments Importance of cashflow![]() It should not be confused with profit or sales. The first question you may have is what is cash flow? Cash flow is simply the flow of money coming in and going out of a business. In some ways, this is why cash flow is more important than profit.īelow, we discuss some of the top reasons why cash flow is important for small business success. Monitoring cash flow, on the other hand, is an essential part of keeping a business running smoothly. The problem with just looking at sales or profits is you can’t see the full picture of your current finances. While profits, sales and expenses are all important to keep an eye on, cash flow is perhaps the most important. When running a business, the importance of cash flow cannot be understated.
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